As a brand strategist and cultural chameleon, I realize that all commerce happens within its own subculture, and while keeping that culture in mind, I assist clients in translating business goals into creative strategy.

I’ve had many jobs in my short life and through them I’ve learned how to sell a product no one likes to buy (insurance), attract back lost customers after a controversy (during my brand ambassador days at Heinz), manage relationships with customers and win their favour (as an account manager), and work in fast-paced environments with very little margin of error (hospitality).

I believe every role I’ve had has prepared me to be a strategist, and I look forward to solving problems with creative solutions.